Launch a new digital media brand from zero.
The brand needed to build recognition quickly while giving listeners a clear path to mobile access and streaming behavior.
Digital Launch Case Study
Inferno Radio Digital Launch
A digital-first rock media brand built for awareness, app adoption, streaming behavior, and cross-platform audience growth.
Performance Frame
What this case shows.
A digital-first rock media brand built for awareness, app adoption, streaming behavior, and cross-platform audience growth.
2.5M+Impressions
175K+Users
3.2M+Monthly Minutes
10+Earned Media
Connect identity, app adoption, and visibility.
The rollout combined brand storytelling, OOH creative, social content, earned media, and mobile-first listening prompts.
Make the brand feel immediate and ownable.
Creative assets translated the rock identity into app screens, billboards, campaign messaging, and digital launch support.
Awareness turned into platform behavior.
The launch moved from visibility to adoption through a connected system of brand, mobile access, social presence, and streaming.
VISUAL SYSTEM
Campaign assets in context.
Mobile App Acquisition Campaign
Inferno App Launch
National Artist Interview Campaign
Community Event Promotion
Local Concert Visual Support
Inferno Billboard