DIGITAL STRATEGY • SOCIAL MEDIA • CREATIVE DIRECTION
Strategy, content, and campaigns built to grow engagement, visibility, and measurable brand momentum across social, digital, and community channels.
View Selected Work
SELECTED RESULTS
ABOUT
I’m a digital marketing strategist with experience across broadcast media, live events, brand communications, social growth, and audience engagement. My work pairs creative direction with performance-minded strategy to help brands build visibility, relevance, and measurable momentum.
I’m especially interested in the intersection of audience behavior, brand clarity, and content performance: the space where strategy becomes execution and creative work starts producing real results.
APPROACH
Ground ideas in real behavior and audience clarity.
Build for platform context and audience timing, not just brand presence.
Create around story, tension, and participation, not just visibility.
Use audience response to sharpen direction and sustain momentum.
WORK
DIGITAL LAUNCH CASE STUDY
Digital-first launch strategy built around brand positioning, app adoption, and recurring audience engagement, helping scale an active rock station to 175K+ active users, 1M+ monthly impressions, and 3.2M+ monthly streaming minutes without paid support or an inherited audience.
Launch a digital-first station with no inherited audience, limited resources, and no traditional distribution advantage in a saturated regional market.
Build a bold identity, recurring engagement system, and audience-led content architecture designed to create demand digitally.
Developed cross-channel creative, artist-facing content, live-event tie-ins, and messaging structured to strengthen awareness, retention, and audience participation.
Scaled active users, downloads, retention, and reach while establishing a recognizable digital audio brand and a repeatable engagement system.
MULTI-BRAND CASE STUDY
Unified strategy for three distinct station brands with different audiences and growth needs. Built audience-specific creative direction, preserved distinct brand voices, and aligned execution across all three stations without dilution.
Grow three station brands simultaneously without losing clarity, audience fit, or brand identity.
Create audience-specific creative direction, maintain distinct brand voices, and align execution across all three properties.
Built campaign structures, content systems, and brand-specific creative adaptations for shared promotions and localized audience relevance.
Delivered measurable gains in views, engagement, and non-follower reach while reactivating dormant pages and strengthening local audience growth.
3
Distinct station brands managed under one strategic system without audience dilution.
Gator Country 101.9
102.9 Bob FM
Mix 104.7
WORK
One campaign, three audience-specific executions
INTEGRATED CAMPAIGN CASE STUDY
Increase attendance, fundraising, sponsor value, and community engagement through one coordinated campaign for a benefit concert hosted at The Ranch Concert Hall & Saloon, Fort Myers, FL.
Bring fundraising, attendance, and sponsor messaging into one campaign system so the creative could support both community impact and event performance.
Delivered digital promotion, event messaging, and sponsor-aligned communication across campaign touchpoints leading up to the event.
Raised $13,770, exceeded engagement benchmarks, strengthened sponsor value, and reinforced community trust across channels.
$13,770
Raised for Barbara's Friends — exceeding benchmarks on engagement, sponsor value, and community reach.
SELECTED WORK
Campaign creative, event promotion, and brand identity work across local and regional clients — spanning public safety, food & beverage, live events, and podcasting.
Campaign · Awareness | Urgency — Lee County Public Safety, National Hurricane Preparedness Week 2024
Creative designed to support public preparedness messaging and increase campaign visibility.
Promo · Digital + Print | Multi-Location — Fort Myers, McGregor Village, Cape Coral
Promotional creative built to support local traffic, offer visibility, and brand consistency.
Event · Digital | Ticketing — Valentine's Day promotion, field tickets + T-shirt package
Event creative structured to drive ticket interest, urgency, and local audience response.
Cover Design · Podcast | Identity — brand identity and cover art for launch
Identity-focused creative built to establish a polished visual system at launch.
Event Promo · Local | Offer
Promotional creative for recurring weekly event — 20% off buckets, 8 food trucks, Fort Myers. Designed to drive repeat Sunday traffic and build local brand loyalty.
EXPERTISE
TOOLS
A working knowledge of the systems, platforms, and workflows that support digital strategy, content execution, and campaign reporting.
CONTACT
Available for full-time, contract, and freelance opportunities across digital strategy, social media, brand communications, and campaign support.