01
Insight
Identify audience behavior, friction, and opportunity.
MEDIA STRATEGY • CAMPAIGNS • GROWTH
Strategy that turns attention into growth.
I build brand campaign systems, audience growth strategies, and cross-platform messaging for radio brands, live events, media platforms, community campaigns, and digital marketing initiatives.
1.14M+ Facebook Views6.1K Content InteractionsUp to +263% Organic View Growth206K+ Viewers
1.14M+Facebook Views
6.1KContent Interactions
Up to +263%Organic View Growth
206K+Viewers
About
The operator-strategist behind the work.
I build the connective tissue between audience behavior, creative direction, campaign architecture, and measurable growth. My work spans brand, media, event, nonprofit, lifestyle, and community-driven campaigns through social strategy, content systems, and cross-platform storytelling. Experienced collaborating across creative, promotional, operational, and stakeholder teams to keep campaigns aligned, on-brand, and performance-focused.
Audience Insight
Behavior, friction, and attention gaps.
Campaign Architecture
Systems built to move people.
Creative Direction
Messaging and visuals with purpose.
Performance Optimization
Results read in real time.
Method
Perception to Performance
A focused framework for turning audience insight into campaign systems and measurable momentum.
02
Strategy
Build the campaign architecture and message system.
03
Execution
Develop creative lanes, content rhythm, and rollout.
04
Measurement
Read audience behavior, identify performance patterns, and optimize what moves people.
Expertise
Creative strategy built around audience behavior, campaign execution, and measurable growth.
My work combines strategic planning, social storytelling, campaign systems, audience insight, analytics, and cross-platform execution across brand, media, event, nonprofit, lifestyle, and community-driven campaigns.
Strategy & Campaigns
Digital strategy, integrated campaigns, audience growth, launch support, brand marketing, and campaign execution.
Social & Content
Platform-native storytelling, short-form content, publishing systems, trend-aware creative, and audience engagement.
Brand & Messaging
Brand voice refinement, editorial judgment, campaign messaging, cross-channel communication, and reputation-sensitive storytelling.
Analytics & Optimization
KPI tracking, performance reporting, audience insights, engagement analysis, and data-informed campaign refinement.
AI-Enabled Strategy
Sharper tools. Stronger creative judgment.
I use generative AI as a strategic support system for campaign ideation, content planning, audience analysis, messaging refinement, workflow acceleration, and performance storytelling across brand, content, and campaign workflows. The goal is not automation for the sake of speed — it is using smarter tools to expand creative possibilities while keeping the final work grounded in human judgment, audience behavior, strategic clarity, and brand integrity.
Prompt Strategy
Clear creative briefs, campaign prompts, and content frameworks built for useful, brand-aligned output.
Campaign Ideation
Audience hooks, content angles, promotional concepts, and platform-specific campaign extensions.
Brand Voice Refinement
AI-assisted copy development edited through human tone, taste, clarity, and strategic positioning.
Insight Synthesis
Turning analytics, audience behavior, and performance patterns into clear strategic recommendations.
Automation & Knowledge Systems
AI-assisted workflows for campaign planning, content organization, research synthesis, asset tracking, and repeatable execution systems.
Content Expansion
Turning core campaign concepts into captions, promotional copy, scripts, social extensions, and cross-platform messaging variations.
Tools & Platforms
FigmaClaudePerplexityNotionAirtableZapierMeta Business SuiteGoogle AnalyticsMeta Ads ManagerInstagramTikTokLinkedInYouTube ShortsCanvaCapCutAdobe Creative SuiteGoogle WorkspaceMicrosoft Excel
Featured Work
Selected strategic case studies.
Featured Case Study
Gator Country 101.9
Local content strategy driving 490.7K views, 3.2K interactions, 322 follows, and one static event announcement reaching 102K+ views in under 24 hours.
490.7K views3.2K interactions322 follows102K+ in 24 hrs
View case study →
Multi-Brand Case Study
Multi-Brand Radio Ecosystem
Three distinct station brands operating inside one coordinated strategy ecosystem.
Three stationsDistinct voicesOne system
View case study →
Digital Launch Case Study
Inferno Radio Digital Launch
A digital-first rock media brand built for awareness, app adoption, streaming behavior, and cross-platform growth.
2.5M+ impressions175K+ users3.2M+ minutes10+ earned media
View case study →
Hospitality Brand Systems Case Study
Taco Works + Backroads Saloon
Built a multi-brand hospitality campaign system across restaurant promotions, weekly venue events, food and drink offers, product branding, and print/digital assets.
HospitalityFood + DrinkWeekly EventsPrint + Digital
View case study →
Integrated Campaign Case Study
Not So Silent Night
Holiday creative, event promotion, local partnerships, and multi-channel support built around community impact.
$13.7K raisedEvent promotionCommunity impact
View case study →
Capabilities
Strategy, systems, and execution built to perform.
Audience Growth Strategy
Turning audience behavior into content and campaign systems that grow visibility, engagement, and loyalty.
Social Campaign Architecture
Building promotional campaigns, contests, launches, and content rhythms that move people from awareness to action.
Brand Positioning & Voice
Clarifying message, tone, and audience-facing identity so brands become easier to understand and remember.
Content Systems & Creative Operations
Developing repeatable creative lanes, AI-assisted copy frameworks, visual direction, and platform-native content systems built for speed, consistency, and brand clarity.
Performance Analysis & Optimization
Reading results, identifying patterns, and refining content based on audience behavior and campaign performance.
Live Event & Local Activation Strategy
Connecting brands, sponsors, venues, and audiences through event-driven campaigns, remotes, and giveaways.
Contact
Let’s build what’s next.
Strategy, messaging systems, social campaigns, and brand growth — built around your goals.
trishraymedia@gmail.com