Work

Case studies in audience, brand, and growth.

Each case study is organized around the same system: strategy, performance context, and campaign assets in context.

Gator Country 101.9 featured case study card with campaign work and updated Facebook performance results.
Audience Growth Case Study

Gator Country Audience Growth System

Built a high-performing social content system that transformed station promotions, local engagement, and organic audience growth across Gator Country 101.9.

2.4M+ views3.9K link clicks+367% net follow growth
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Multi-Brand Radio Ecosystem case study card featuring three station brands inside one strategy system.
Multi-Brand Media System Case Study

Multi-Brand Radio Ecosystem

Built a coordinated content system across three radio brands while preserving distinct audience lanes, brand voices, and promotional rhythms.

3 station brands1 strategy systemDistinct audience lanes
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Not So Silent Night integrated fundraiser campaign case study card.
Integrated Campaign Case Study

Not So Silent Night

Holiday creative, event promotion, local partnerships, and multi-channel support built around community impact.

$13.7K raisedMulti-channel campaignPrint + mobile support
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Institutional Communications System case study card showing training and internal communications materials.
Institutional Communications Case Study

Institutional Communications System

A structured communication system supporting training, team alignment, initiative clarity, and high-trust institutional messaging.

8 years contextTraining supportProgram clarity
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Inferno Radio Digital Launch case study card showing brand, app, and audience growth work.
Brand + Platform System Case Study

Inferno Radio Digital Launch

Built an independent rock media brand from the ground up across identity, app adoption, content, earned media, and streaming behavior.

2.5M+ impressions175K+ users3.2M+ monthly minutes
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Taco Works and Backroads Saloon hospitality brand systems case study card.
Hospitality Brand System Case Study

Taco Works + Backroads Saloon

Built repeatable promotional systems across two hospitality brands while preserving distinct food, nightlife, and local audience identities.

2 hospitality brandsFood + drink promotionsWeekly event programming
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