Launch a new digital media brand from zero.
The brand needed to build recognition quickly while giving listeners a clear path to mobile access, streaming behavior, and ongoing engagement.
Digital Launch Case Study
Inferno Radio Digital Launch
A digital-first rock media brand built for awareness, app adoption, streaming behavior, and cross-platform audience growth.
Performance Frame
A digital-first launch built for awareness, adoption, and repeat listening.
Brand identity, mobile app promotion, social content, earned media, and cross-platform messaging worked together to build recognition and drive measurable audience behavior.
2.5M+Impressions
175K+Users
3.2M+Monthly Minutes
10+Earned Media
Connect identity, app adoption, and visibility.
The rollout combined brand storytelling, mobile-first listening prompts, social content, earned media, and campaign messaging designed to make the platform easy to recognize and use.
Make the brand feel immediate, ownable, and easy to access.
Creative assets translated the rock identity across app screens, billboards, social placements, campaign messaging, and digital launch support.
Awareness turned into platform behavior.
The launch moved from visibility to adoption through a connected system of brand presence, mobile access, social engagement, and streaming activity.
VISUAL SYSTEM
Campaign assets in context.
Mobile App Acquisition Campaign
Inferno App Launch
National Artist Interview Campaign
Community Event Promotion
Local Concert Visual Support
Inferno Billboard